MultiChoice Angola to launch a new VAT-inclusive DStv package to help combat pay-TV subscriber churn as household spending remains under pressure in the country's tough economy.

MultiChoice Angola will launch a new DStv bouquet that will soon be made available and that will already include value-added tax (VAT).

Mercado reports that, according to insider sources, MultiChoice Angola, plans to launch a new VAT-inclusive DStv package with the pay-TV operator looking to combat churn by helping Angolan households in the country's tough economy.

MultiChoice Angola is a franchise division in that country run by Jembas Assistência Tecnica, running the DStv pay-TV service from MultiChoice Africa.

According to Mercado, new consumer market research in Angola has revealed that besides just the lower, middle and upper classes, Angolan households are and can be more specifically subdivided and targeted by companies according to disposable income.

MultiChoice Angola has now apparently put together a DStv package that is supposed to help prevent DStv subscribers from cancelling, with some of the most-watched TV channels combined into a 3300 Kz (R139) subscription package.

The new DStv package will be price-placed between the two lowest and seven highest-priced packages. It will bring the number of DStv packages available in Angola to 10.

MultiChoice Angola adds Viacom's Nickelodeon kids channel in Portuguese to DStv.

MultiChoice Angola has added Viacom's Nickelodeon kids channel in Portuguese to DStv, further extending Nickelodeon's presence across the African continent.

Nickelodeon in Portuguese will be available on the DStv Bué and DStv Mega packages in Angola.

MultiChoice Angola as a satellite pay-TV operator, is run as a franchise division in that country by Jembas Assistência Tecnica.

Nickelodeon in Portuguese was added on 4 March in Angola on DStv channel 573, with Viacom Africa making the announcement of the channel addition on 8 March.

"Extending our brand offering in a more engaging and accessible way across Africa is key to our growth strategy," says Alex Okosi, the executive vice president and managing director of Viacom International Media Networks Africa (VIMN Africa) & BET International.

"Our much-loved Nickelodeon brand in Portuguese will enable a deeper connection for kids and families in Angola."

Eduardo Continentino, MultiChoice Angola general manager, says "this channel is a direct representation of how DStv is committed to investing in content".

"By customising an offer to better resonate and align with the needs of Angolan children and youth audiences, DStv shows that customers are indeed at the heart of all decisions made. We believe that this channel will add value to our existing channels grid."