Thinus Ferreira
Apple on Monday afternoon announced that it is rebranding its Apple TV+ video streaming service to simply Apple TV and dropping the "+".
Apple TV+ will no longer be distinguishable from Apple's connected smart TV product.
"Apple TV+ is now simply Apple TV, with a vibrant new identity," Apple said in a press release announcing that its Apple Original Film F1 The Movie will be released for global streaming on Apple TV on 12 December.
