by Thinus Ferreira
The SABC's advertising boss Cindy Diamond has resigned, leaving the struggling South African public broadcaster having to search for someone new to head up its sales division.
The SABC says Cindy Diamond is leaving the broadcaster "to pursue new career opportunities". She will help the broadcaster through what the SABC calls "a structured transition period, working closely with the leadership team to ensure continuity in key projects".
The broadcaster says it will start the search for a replacement sales executive "in the coming months".
Cindy Diamond joined the SABC in 2022 and was appointed as the group exec in charge of sales from September 2023.
"We are grateful for her dedication and the valuable impact she has made," the SABC says. "We extend our best wishes to Cindy as she embarks on the next phase of her career and thank her for her commitment to a smooth transition."
After he was acting in the position as acting chief operating officer, Lungile Binza has been appointed since March this year as the SABC's permanent COO.
The SABC's search and appointment of a new permanent chief financial officer is however still underway after Yolande van Biljon quit last year in November.
Since November 2024 Tendai Matore has been the SABC's acting finance boss.
Nomsa Chabeli, SABC CEO, says the process to appoint a new SABC CFO should hopefully be done by the end of June 2025.
According to Nomsa Chabeli, due to the reputational and financial situation of the public broadcaster which remains technically insolvent, it is difficult for the SABC to attract top executives for its top executive positions.
