by Thinus Ferreira
MultiChoice Nigeria is once again hiking both monthly DStv and GOtv subscription fees for the second time in a year, with a shocking increase of up to over 22%, in the West African country from March 2025.
Nigeria is MultiChoice's second largest market on the African continent after South Africa.
MultiChoice Nigeria's last DStv price hike was in May 2024.
"Please note that effective 1 March 2025, there will be a price adjustment on all DStv packages. This is to enable us to continue to offer our customers world-class homegrown and international content, delivered through the best technology," MultiChoice Nigeria said in a message sent to customers.
In a press statement MultiChoice Nigeria said "Due to prevalent economic factors leading to increased operational costs, we have unavoidably had to adjust the prices of our DStv and GOtv subscription packages".
"We understand the impact this change may have on our valued partners, and we have only taken this step after careful consideration and in-depth analysis."
From March 2025 DStv Premium is increasing 20.2% from N37,000 to N44,500, with DStv Compact Plus increasing 20% from N25,000 to N30,000, and DStv Compact increasing 21% from N15,700 to N19,000.
DStv Confam will increase a whopping 22.2% from N9,000 to N11,000, DStv Yanga is increased 17.6% from N5,100 to N6,000, while DStv Padi is increased 22.2% from N3,600 to N4,400.
MultiChoice Nigeria is increasing GOtv by 8.3% from N3,600 to N3,900 and GOtv Plus by 19.5% from N4,850 to N5,800.
GoTV Max is increased 18% from N7,200 to N8,500 while GOtv Supa is increased 18.7% from N9,600 to N11,400 and GOtv Supa Plus is increasing 7% from N15,700 to N16,800 monthly from March.
GOtv Jolli is increased from N4,850 to N5,800, GOtv Jinja is hiked from N3,300 to N3,900, while GOtv Smallie is increased from N1,575 to N1,900.
Across Africa, MultiChoice is battling slowing subscriber acquisition and subscribers abandoning its pricey pay-TV offering, while the company is the target of an aggressive corporate buyout from France's Canal+.
MultiChoice Africa is having an especially difficult time in African countries outside of South Africa where worsening economic conditions have dampened consumer spending, combined with runaway inflation in several markets like Nigeria, coupled with constantly weakening local currencies like the Naira.
