Primedia Studios has appointed Bongumusa Makhathini as CEO.
Jan du Plessis remains as Primedia Studios president. Both Jan du Plessis and Bongumusa Makhathini will report directly to Jonathan Procter, Primedia Group CEO.
Besides serving as Primedia Studios CEO Bongumusa Makhathini, who is a former SABC board chairperson, will retain his oversight of Primedia OOH. He was appointed as Primedia Outdoor CEO in January 2023.
As Primedia Studios CEO Bongumusa Makhathini will oversee studio operations, distribution agreements, and sponsorship initiatives and position content for both the local and international markets.
"I am eager to work alongside Bongumusa, whose leadership and vision will be instrumental in bringing these stories to life. Together, we have a unique opportunity to share the creative richness of Africa with the world, and I am committed to ensuring that our content pipeline reflects that depth," says Jan du Plessis.
Bongumusa Makhathini says "The world is
ready for stories from Africa, and it is our responsibility to tell them authentically and powerfully".
"This is a pivotal moment for Primedia Studios, and I am excited
to lead our team in creating impactful content pathways that resonate across cultures."
Jonathan Procter says "We are entering an industrial phase for Primedia Studios".
"The creative potential of Africa is vast, and with Jan and Bongumusa steering our efforts, we are well-equipped to enjoy the energy of the creative industry and we will present compelling stories to a
global digital audience that is underserved with content from our continent".
"Their combined expertise
will be instrumental in advancing our content offering in a fast-evolving digital world."
"As Primedia Studios embarks on this iterative journey, our collaborators, creators, and audiences are
invited to celebrate the rich tapestry of African narratives ready to be shared with the world.
Together, we can elevate the voices of the continent and showcase the extraordinary talent that
defines the creative industries of Africa."
