New consumer research from Deloitte has found growing frustration among consumers with the fast-rising costs of video streaming services.
According to the new market research, 64% of consumers are increasingly unhappy and frustrated with the constant, increasing prices of streaming services like Netflix, Disney+, Amazon Prime Video and the like, with over 44% who have actually cancelled at least one video-on-demand (VOD) subscription in the last 6 months.
The consumer market research is based on a survey which was conducted under 3 554 American consumers during June and July this year.
According to Deloitte, 15% of respondents said that they do password sharing and use someone else's video streaming service password, while 7% have watched pirated TV shows or movies and around 4% do both.
Under the so-called Gen Z and Millennials categories more than 35% of password sharers indicated that they don't want to pay for a streaming video service.
