by Thinus Ferreira
Massive anger is building under DStv subscribers in Uganda after MultiChoice Uganda's decision to once again hike prices in the country in less than six months, with customers saying they're done and finally cancelling their DStv subscriptions.
MultiChoice Africa's latest price hike for DStv Uganda subscribers comes less than six months after the last one in April 2024, and will come into effect from October.
DStv Uganda subscribers have slammed MultiChoice over what it calls "an obscene money grab that's a disgusting slap in the face of loyal customers who already struggle to afford this overpriced, lacklustre service".
Ugandan consumers, struggling with inflation and a weak economy, say they can no longer afford luxury expenses like DStv and are finally cutting the cord after MultiChoice is pushing them beyond what they can afford.
MultiChoice Uganda is hiking DStv Premium from Shs290 000 to Shs300 000, while DStv Compact Plus will jump from Shs170 000 to Shs175 000. GOtv Supa is hiked from Shs69 000 to Shs71 000.
Rinaldi Jamugisa, MultiChoice Uganda communications manager, says MultiChoice Uganda is hiking prices again within six months due to "rising content production costs".
"Producing and acquiring high-quality content comes at a significant cost. Heavy investment is made in producing original content, delivering exclusive shows, broadcasting live sports or events and international programming, which contributes to our overall costs, among other drivers of price adjustments like economic conditions that we may not have control over."
