by Thinus Ferreira
MultiChoice's ad sales arm DStv Media Sales will take over ad sales for all of Paramount Africa's TV channels available in South Africa from October.
From 1 October 2024 DStv Media Sales will represent advertising sales for all Paramount TV channels and brands, including MTV, MTV Base, BET Africa, Comedy Central, Nickelodeon, and Nick Toons carried on DStv.
"Paramount and MultiChoice have a long-standing partnership and we believe that this decision will further extend and deepen our strategic relationship," says Craig Paterson, senior vice president and general manager of Paramount Africa.
"This evolution of our ad sales operating model in Africa allows us to maximize revenue, align with key markets worldwide, and reduce costs."
Fahmeeda Cassim-Surtee, DStv Media Sales CEO, says "The partnership with Paramount provides a wonderful growth opportunity for the DStv Media Sales business and expands our offering to advertisers for the continent".
Lucasta Stephen, executive head of the South African sales division at DStv Media Sales, says "DStv Media Sales will now be able to offer advertisers and sponsors an expanded portfolio of channels, content, and audiences. The addition of these awesome Paramount channels provide increased scale and reach to the DStv Media Sales offering which we are super excited to bring to market".
"We will be reaching out to our valued advertisers to ensure a seamless transition."
