Thursday, June 20, 2024

Lindile Xoko exits as Primedia Broadcasting CEO.


by Thinus Ferreira

Lindile Xoko is exiting as Primedia Broadcasting CEO at the end of the month.

The executive who joined Primedia Broadcasting in July 2021 as chief revenue officer was then upped as Primedia Broadcasting CEO, fulfilling dual roles.

Lindile Xoko is going to Harvard in the United States and then "moving into the private equity space" Primedia says in response to a media query.

Primedia Broadcasting was asked who is replacing Lindile Xoko as CEO but didn't respond to the question.

Jonathan Procter, Primedia Group CEO, says in a provided statement "Lindile brought the disciplined mindset of an engineer into the broadcast space and successfully challenged traditional models".

"The local media market has to face and beat international competitors like Google, Facebook, Netflix, YouTube etc., on a daily basis, and Lindile courageously led the revenue team at Primedia in this battle. He will always remain a valued member of the Primedia family, and Primedia extends its best wishes to him and his family for his future academic and business pursuits."

Lindile Xoko says in a prepared quote "I'm grateful for the amazing time that I have had with Jonathan Procter and the brilliant team at Primedia, for the incredible people that I have worked with and for the privilege of serving our listeners and clients".

"I am eternally proud of what we have achieved together. I am excited to take this with me into the next chapter of my life, building a legacy of creating value."