by Thinus Ferreira
MultiChoice has appointed Emma Gichonge as the first-ever general manager for operations for East Africa for its Showmax video streaming service, overseeing its East African market.
MultiChoice and Showmax just relaunched the streaming service in partnership with Comcast NBCUniversal's Peacock and Sky.
"With our ambition to be Africa's number one streamer we're happy to welcome Emma, whose wealth of experience will serve our customers in the key East African market," says Joe Heshu, Showmax chief operating officer, in a statement.
Emma Gichonge joins MultiChoice's Showmax after previous roles at the startup Yutap and the telecoms giant Safaricom.
She holds a masters degree in IT management and a BA science degree in information technology. Most recently she as MultiChoice Malawi's managing director.
"Showmax is a bold business and is in an exciting stage of its story - moving onto the globally-scaled Peacock platform, increasing its loved local content slate and introducing affordable new plans," Emma Gichonge says in a prepared statement.
"With my passion for innovation and for East Africa, I'm looking forward to building the business with the Kenyan Showmax team. We're already hard at work with our partner Safaricom to re-integrate in-app M-PESA payments with our new technology."
