Tuesday, January 30, 2024

Primedia launches Primedia+ as its new streaming hub.

by Thinus Ferreira

South Africa's Primedia has launched a Primedia+ app as its new hub for live-streaming and as a catch-up destination for the content from its radio stations as well as its growing video content output like news bulletins and other planned TV show ventures under its Primedia Studios banner.

Primedia+ that went live as an app and a new website at primediaplus.com on 16 January is described as a "one-stop destination" for Primedia content, enabling live-streaming and catch-up content from its radio stations like Kfm 94.5, 702, 947 and CapeTalk, as well as EWN TV news bulletins.

Primedia+ is available on the Huawei AppGallery, Google's Play Store for Android and the Apple App Store and follows the track of apps like SABC News and SABC+ that offers live-streaming of the public broadcaster's audio and video services.

Primedia didn't issue any press release but in an interview on 702 Kobus du Toit, Primedia group digital product manager said "all the amazing content that Primedia produces comes into the platform".

Content can also be saved for offline listening and viewing later. 

Barbara Friedman, Primedia digital content editor, in an interview on CapeTalk said "the new version is crystal-clear, it works".

She explained that EWN TV produces nightly TV news bulletins done in isiZulu and English versions which are also available through the app and website.