by Thinus Ferreira
The struggling South African public broadcaster has appointed Nomsa Chabeli as new SABC CEO from March 2024.
The executive who formerly worked at MTN, MultiChoice, SABC, Brand South Africa, Edcon and the South African government's GCIS, in a statement, says "I am truly honoured and excited to join the SABC as its new CEO".
Nomsa Chabeli has an MBA from the Henley Business school and is currently busy with her masters in digital business at the Wits Business School.
"This organisation holds a rich legacy of public service through broadcasting and I am committed to advancing its mission and intensifying efforts to significantly improve revenue generation and lay the foundation for enduring success."
"Faced with the challenges of a rapidly evolving digital landscape, together we will embrace innovation, foster meaningful connections and ensure that our content continues to inspire, inform and resonate with diverse audiences in this dynamic landscape".
The SABC says "the SABC board of directors has confidence in Nomsa Chabeli's ability to drive revenue generation, strategic growth, innovation and uphold the values that have defined the SABC's legacy".
"In this pivotal role, Nomsa Chabeli will spearhead the strategic vision and operational excellence across the entire SABC group. This appointment reflects the SABC's commitment to maintaining excellence in broadcasting and meeting the evolving needs of its diverse audience."
"The SABC extends its warmest welcome to Nomsa Chebeli and the entire organisation looks forward to achieving new milestones under her leadership".
