Saturday, November 4, 2023

Paramount's Nickelodeon splats back with latest on-air rebrand and flips to high-definition on DStv.

by Thinus Ferreira

It took several days and multiple media queries without any responses from any of Paramount Africa's PR companies trying to get something but on Friday afternoon Paramount finally sent a press release to confirm the on-air rebrand of its Nickelodeon (DStv 305) TV channel that also became a HD TV channel on 1 November on MultiChoice's DStv.

Days ago, before the November rebrand and HD flip came into effect, TVwithThinus made media queries to two of Paramount Africa's PR agencies used in South Africa, asking and asking again, without any help.

On Friday afternoon, Natalie Mdladla, senior director of communications at Paramount Africa, sent a press release about the Nickelodeon rebrand which happened a few days ago.

According to Paramount Africa, the updated brand identity is a throwback to the channel's "irreverent history".

"It includes a reimagined Splat logo, but with a modern feel for today's kids and families. The rebrand is live on Nickelodeon and will be launching on Nick Jnr from November and on NickToons in 2024," the company says in the statement.

According to Paramount Africa, "The new brand identity positions the brand Nickelodeon and its re-imagined splat as the ultimate portal to fun - a gateway to surprising experiences Nick kids of all ages will love. This new take on the brand's classic look and feel demonstrates for kids just what can happen when you enter the splat with Nickelodeon".

Nickelodeon also moved from a standard definition to a high definition (HD) channel on MultiChoice's TV channel line-up.

"For us at Nickelodeon, the reimagined splat logo brings our mission of making the world a more playful place come to life," says Dillon Khan, vice president for Nickelodeon in Africa, in a prepared quote in the press release.

"We hope that kids and their families across the continent will enter the portal of fun and enjoy the new and exciting content we have in store." 

Nickelodeon is known for its slime as well as iconic programming and characters ranging from SpongeBob SquarePants, the Teenage Mutant Ninja Turtles and PAW Patrol to Blue's Clues, Baby Shark, Dora the Explorer, The Loud House and Monster High.