by Thinus Ferreira
Apple TV+ is once again doing a massive price hike of 43% with the monthly subscription fee of R125 set to increase to R192 per month.
It's another massive price hike after Apple increased the Apple TV+ subscription fee by 47% a year ago when it increased the price from R85 per month to R125 per month in its first-ever increase in October 2022.
Apple TV+ subscribers will now be paying R67 more per month with the subscription fee in dollar terms raised from $6.99 to $9.99, which means that Apple TV+ subscribers will be paying double what the video streaming service cost just a year ago.
"We are focused on delivering the best experiences possible for our customers by consistently adding high-quality entertainment, content, and innovative features to our services," Apple said in a statement about the latest Apple TV+ price hike.
"Since launching four years ago, Apple TV+ has made history for streaming services by crossing major milestones in a short span of time, thanks to its extensive selection of award-winning and broadly acclaimed series, feature films, documentaries, and kids and family entertainment."
According to Apple "existing subscribers will see these price increases 30 days later, on their next renewal date. We are focused on delivering the best experiences possible for our customers by consistently adding high-quality entertainment, content, and innovative features to our services."
Apple TV+ has steadily grown its collection of AppleTV+ original titles which includes shows like Foundation, The Morning Show and Ted Lasso, as well as Lessons in Chemistry, For All Mankind and Silo.
Apple which is yet to disclose how many subscribers it has for Apple TV+ and is set to report its fourth-quarter earnings next Thursday, isn't alone in hiking prices for its video streaming service, with Netflix and Disney+ that have increased prices this year and Amazon Prime Video and Netflix planning further price hikes in 2024.
MultiChoice's Showmax will announce a new price plan restructure when it relaunches a retooled Showmax within months in partnership with Comcast's NBCUniversal and Britain's Sky with the redone Showmax which will now carry sports content folded in like the English Premier League (EPL).
