by Thinus Ferreira
MultiChoice's DStv Media Sales has now also taken over selling of advertising inventory on AMC Networks International's CBS Justice and CBS Reality channels.
DStv Media Sales says that it's now "the new commercial home" of CBS Justice and CBS Reality with CBS Justice (DStv
Channel 170) already available for commercial opportunities and CBS Reality becoming available from 1 August 2023.
MultiChoice makes CBS Justice available to DStv Premium and DStv Compact Plus subscribers, while CBS Reality extends down to the DStv Access package.
"We are excited to showcase
the international factual content line-up coming to CBS Reality, availing opportunities
for advertisers to connect with engaged audiences," says Piwe Motshegoa, head of sales, general entertainment at DStv Media Sales, in a press release.
"The channel brings
compelling real-life documentaries and series all day, every day. Audiences can
look forward to new exclusives such as Close Calls on Camera in August
as well as the timeless classic favourite, Judge Judy, an ever-green
environment for advertisers."
According to DStv Media Sales, CBS Justice "continues to
deliver riveting expert-led true crime programmes to DStv audiences".
"The
channel has invested in fresh, thrilling content coming to screens in August
and September such as The Fatal Attraction Murder, and Killers:
Caught on Camera. In the latter part of the year, Bloodline Detectives
returns for a fourth season of crimes solved by the expertise of genealogists
and the latest forensic technology."
"Advertisers will be able to
explore various media opportunities and bundle packaging on AMC networks
channels and beyond, giving brands optimum mileage for spend."
