by Thinus Ferreira
Sterk-Kinekor has expanded and relaunched its monthly movies subscription club countrywide which allows subscribers to go to the cinema for a fixed monthly fee.
Sterk-Kinekor's SK Subscription Club that launched in May 2019 just before the Covid-19 pandemic, is different from the cinema chain's existing SK Club which is its loyalty programme, unlocking rewards and discounts.
When Ster-Kinekor's subscription club launched in mid-2019 it was only available at the Eastgate Shopping Centre, Somerset Mall and the Garden Route Mall, but is now available everywhere. Ster-Kinekor has however increased the price for both subscription options from when it launched.
The SK Subscription Club comes with two options - a limited or unlimited number of movies per month for a fixed fee, with the benefits of the SK Club folded into the subscription fee.
Sker-Kinekor's limited subscription option is called the "Fan Club" and now costs R269 per month. It launched at R249.
For R269 per month, this includes four movie tickets per month which could be for any standard 2D or 3D film at a Ster-Kinekor cinema. A 20% discount on a regular cooldrink and popcorn combo is included in the deal.
Sker-Kinekor's unlimited subscription option is called the "Morvies Club" and now costs R389 per month. It launched at R349 per month in 2019.
The R389 per month includes an unlimited number of movie tickets per month - but limited to 5 tickets per day - for any standard 2D or 3D film. A 20% discount on a regular cooldrink and popcorn combo is included in the monthly subscription fee.
"The concept behind the SK Subscription Club is to benefit and reward our loyal customers who love the big screen cinema experience, who love watching movies as they were made to be seen, and those who frequent our cinemas on a regular basis," says Lynne Wylie, Ster-Kinekor's chief marketing officer.
"While the Fan Club membership is great for families, couples or friends, the unlimited Morvies Club subscription offers even more savings and benefits to customers who just love going to the cinema," she says.
"In the next few months, movie lovers can expect a slate of fantastic movie titles launching on the big screen. Joining the SK Subscription Club will enable cinemagoers to enjoy all these great cinema moments at their greatest, every month, at a great price."
Film titles over the next few months include Guardians of the Galaxy Vol. 3; Fast &
Furious 10; Spider-Man: Across the Spider-Verse; Transformers: Rise of the
Beasts; The Flash; Indiana Jones and the Dial of Destiny; Hypnotic; Kandahar; Mission:
Impossible – Dead Reckoning Part One; The Little Mermaid; Love Again; Barbie and
Book Club: The Next Chapter.
