Thursday, January 26, 2023

e.tv cancels Imbewu after 5 seasons.


by Thinus Ferreira

The Grapevine Productions show Imbewu on e.tv has been cancelled after 5 years with the KwaZulu-Natal series which will conclude at the end of March and get replaced by a new locally-produced drama series.

E.tv gave no reason for the Imbewu cancellation which launched in April 2018 and has been one of the most-watched shows on the red letter channel the past half a decade, with eMedia saying that it remains "committed to its investment in local programming".

The late prime-time series focused on two Durban families - the Bhengus and Rampersads - and aired over 1 000 episodes.

"We'd like to thank the production for its commitment in delivering five great seasons of compelling stories, despite the highly competitive timeslots it found itself at 21:30 and 21:00," says Helga Palmer, eMedia's head of local programming.

The Imbewu co-executive producers, Leleti Khumalo; Duma Ndlovu and Anant Singh, in a statement say "We are proud to have created a trailblazing show that showcased the multicultural environment of Durban and KwaZulu-Natal".

"Imbewu changed the face of the daily drama offering on South African television with its unique storylines, cliffhangers and high drama, resulting in it becoming one of the most-watched shows. We are grateful to our broadcast partner, e.tv for their support of the show and for the opportunity."