by Thinus Ferreira
The NBCUniversal business news TV channel CNBC in America has cancelled The News with Shepard Smith seen on CNBC Africa (DStv 410) in South Africa and across sub-Saharan Africa, with the programme that will end sometime in November and with Shepard Smith leaving CNBC.
CNBC will replace The News with Shepard Smith in 2023 with another hour of business news with new anchors.
The News with Shepard Smith is seen in South Africa at 06:00 in the mornings on CNBC Africa (DStv 410) and will disappear later this month.
CNBC president KC Sullivan in an email to staffers last week told them The News with Shepard Smith is cancelled after 2 years and that "we have decided that The News with Shepard Smith will have its final newscast later this month" because CNBC has to "prioritise and focus on our core strengths of business news and personal finance".
"This is key in our efforts to continue building on our position as the number one global business news brand and to connect with new audiences of all kinds interested in their financial future."
"We need to further invest in business news content that provides our audiences actionable understanding of the complex developments in global markets and the implications on institutions, investors and individuals. During times of flux and uncertainty, our place in the lives of those we touch on-air, online and in person becomes even clearer, and more essential."
"Decisions like these are not arrived at hastily or taken lightly. I believe this decision will ultimately help to strengthen our brand and the value we provide our audiences."
