Want to win Love Island? Be monogamous like a swan, dude.

by Thinus Ferreira

Canoodle all you want lovebirds but - yes, gasp - monogamy and staying faithful to just one partner is what will win you Love Island.

The British online fashion retailer Boohoo crunched the numbers of the original British reality competition series currently in its 8th season on the United Kingdom's ITV channel and with the finale happening on 1 August, and according to Boohoo's predictions, Gemma and Luca are supposed to win, based on characteristics of past contestants.

Boohoo's surprising new analysis reveals that - drum roll please and listen closely - male contestants who only couple up with one partner are more likely to win the show. Five out of seven male winners took the crown with their first partner.

Additionally, female contestants who joined the villa on day one are the most likely to win Love Island, and the county of Essex produces the most Love Island winners.

The Boohoo study which looks at characteristics of the show's previous winners, found the following attributes:

Characteristics    Female    Male

Height                       163cm       183cm

Eye colour              Blue           Brown

Hair colour            Brown       Brown

Resides                    Essex         Essex

Age                            22                23

Original member Yes (86%) No (43%)

Number of partners 3            2        

The Boohoo study looked at the physical traits of the winners including height, eye colour and hair colour. The study also identified their age when entering the villa, and whether they entered on day

one or later in the series as bombshells.

The average height of a female Love Island winner is 162cm tall, whilst the average height of a male winner is 180cm. Additionally, the average age of a Love Island winner is 22 for women and 23 for men. 

Brunette women such as Amber Davies and Dani Dyer have a better chance of winning, whilst women with blue eyes were the also more likely to win the prize.

For men looking for a chance to win the public vote, the winning combination of hair and eye colour was revealed to be brown hair and brown eyes with six out of the seven male winners have brown locks and five out of seven have brown eyes.  

 

When looking at the origins of Love Island winners, the Southeast of England – more specifically, Essex - produces the most female winners. The season 2 winner Cara De La Hoyde is from Kent, season four winner Dani Dyer is from Essex and last year's winner Millie Court is also from Essex.

As for the men, coming from Essex appears to improve chances of winning the show, with season 2 and season 3 winners, Nathan Massey and Kem Cetinay both coming from this county. 

 

Interestingly, the majority of the male winners were not part of the original cast, with four out of seven winners being bombshells, including Liam Reardon and Max Morely. Male winners coupled up with fewer partners during their time in the villa in comparison to female winners.

On average, the women that won the show coupled up with three partners whereas the men coupled up with two. 

"Love Island has been incredibly successful since it started and so understandably each year thousands of applicants try their luck at getting a place on the show to find a partner," Boohoo says about its analysis.

"As the competition gets tougher each year, it is exciting to see which contestants can stick it out for a place in the final and claim the prize. With this season's finale on Monday night, the data would suggest that Gemma Owen and Luca Bish have the winning combination of characteristics out of this year's cast."