South Africa's sound engineering industry and music production fraternity will be getting more support in the form of a Sound Factory initiative started by MultiChoice South Africa with the aim of discovering and exposing music and sound creatives to opportunities within the sound engineering industry.
The Sound Factory - supported by M-Net's Channel O TV channel and the Randburg satellite pay-TV operator's South African film academy initiative, the MultiChoice Talent Factory - will rope in existing sound producers to help with skill transfers to new sound producers and sound engineers.
They will then produce work for MultiChoice and M-Net channels, similar to the MultiChoice Talent Factory students and graduates, including producing jingles and new music.
MultiChoice says students will work with musicians like Uncle Waffles, Zeus Omega, Sthembiso, Chimurenga Mamphaga and Kai IntheKut who will also help to identify new talent to benefit from the Sound Factory skill transfers.
David Molotlhanyi, M-Net music programming manager for local entertainment channels, in a provided statement, says "South Africa has an amazing music industry that continues to dominate the continent. It is also one of the most competitive, meaning it can be extremely difficult for talented youth to showcase their work".
Mphile Shabalala, MultiChoice corporate social investment manager for content, in the statement says "The MultiChoice Talent Factory is our 12-month filmmaking internship programme offered through film academies and masterclasses and the Sound Factory panel of producers will benefit from our track-record of training and upskilling industry professionals".
"Since inception, the programme has trained over 200 interns who have gone on to produce films for broadcast on M-Net's local channels and Showmax. Sound Factory will contribute to the development of skills, creation of jobs and small businesses, promotion of discipline and wellbeing, and building of strong foundations for successful careers."
