by Thinus Ferreira
MultiChoice and M-Net West Africa will launch their new Akwaaba Magic Abusua (DStv 149) TV channel on 2 May at 16:00 for DStv subscribers and GOtv subscribers in Ghana to try and broaden the local content offering for lower-tiered subscribers, including shows like a dubbed version of South Africa's Gomora in Ghanaian voices.
Akwaaba Magic Abusua will rerun the first season of the telenovela Dede that was shown on Akwaaba Magic on weekdays, as well as series like To Have To Hold (Tuesdays, Wednesdays) and Inside Out (Thursdays) which is an adaptation of the South African series The Housekeepers.
Akwaaba Magic Abusua will also show Ghanaian-produced films.
Sanfoka on Fridays is billed as a "classic reality show that rekindles broken relationships, with Gomora from Mzansi Magic (DStv 161) in South Africa which is getting dubbed with Ghana voice actors.
Akwaaba Magic launched in March 2021 and created 500 jobs over the past year, with some of the original content on that channel now being repositioned for lower DStv subscribers and GOtv subscribers on lower packages as it's windowed down.
Kennedy Dankyi-Appah, Akwaaba Magic channel head, says "We are proud of the role that we are currently playing in the TV and entertainment sector in Ghana and will continuously study sociographic and economic factors that influence consumption in a competitive market and adjust ourselves accordingly to ensure that we are providing relevant and topical content at a great value".
Akwaaba Magic Abusua will be available to DStv Access, DStv Family, DStv Compact, DStv Compact Plus, and DStv Premium customers, as well as subscribers of GOtv Lite, GOtv Value, GOtv Plus, GOtv Max, and GOtv Supa.
