by Thinus Ferreira
Atinuke Babatunde has been appointed as the new MultiChoice Talent Factory West Africa director, replacing Femi Odugbemi who oversaw the West African division of MultiChoice's student film academy between 2018 and 2021.
"Atinuke Babatunde will deploy her wealth of
knowledge gained from over 20 years in the media and marketing industry to lead
the MultiChoice Talent Factory by ensuring that highly talented creatives are
given world-class training at the academy," MultiChoice says in a statement about her appointment.
"Having previously demonstrated vision, innovation and
skill in her previous roles as the head of channel for Africa Magic
Entertainment (now Africa Magic Showcase) and head of channel for Africa Magic
Urban, she is poised to offer her expertise as the academy director of the
MultiChoice Talent Factory".
Atinuke Babatunde joined M-Net's Africa Magic division in 2014
as the head of channel for Africa Magic Entertainment that has since morphed into Africa Magic
Showcase.
In 2015, she was appointed head of channel for Africa Magic
Urban where she led the team that converted the channel from a movie-only
platform on DStv to one that currently provides general entertainment.
Atinuke Babatunde also led the
team that launched the Africa Magic Igbo channel on DStv. In 2018 the Africa Magic Epic channel was added to her portfolio of
channels and she managed the content acquisition strategy for the four
channels.
With different production teams Atinuke Babatunde placed various formats like Big Brother Naija, Nigerian Idol and The Voice Nigeria on M-Net West Africa's TV channels and was also involved in setting up the Africa Magic Viewers' Choice Awards (AMVCAs).
Atinuke Babatunde holds an MSc degree from the University of Lagos
and an MBA from the Lagos Business School where she graduated with distinctions
in marketing, entrepreneurship and strategy, and she also holds a post-graduate certificate in business research and is currently pursuing a Doctorate Degree in Business
Administration (DBA) at the Edinburgh Business School, Heriot-Watt University
in the United Kingdom.
