by Thinus Ferreira
MultiChoice is moving to set up and bring subscribers more African women in conflict and clashing with each other and has commissioned another regionalised format season of The Real Housewives franchise for Nigeria, entitled The Real Housewives of Lagos.
Yolisa Phahle, the MultiChoice Group CEO for general entertainment and connected video, said on Thursday's MultiChoice Showcase held in various African countries, that MultiChoice is bringing subscribers The Real Housewives of Lagos in 2022 and that South Africa's The Real Housewives of Durban will be back for a second season.
The Real Housewives, a format from NBCUniversal Formats, a division of Universal Studio Group, is a reality show that selects groups of materialistic women with troubled lives who don't all get along with each other.
Often looking for external validation and showing off their conspicuous consumption as they flaunt their wealth and troubled lives, cameras follow them while they fight and their various dramatic confrontations with other people.
The Real Housewives of Lagos will go first to MultiChoice's video streaming service Showmax, after which it will likely make it way to M-Net West Africa's Africa Magic channel.
The Real Housewives of Lagos is the third African format adaptation of the reality show and will be produced by Livespot 360.
It follows after South Africa's The Real Housewives of Johannesburg and The Real Housewives of Durban that is produced by Let It Rain Films with Thumeka Hlotshana who will be directing the upcoming second season.
"We are so proud to build on the international success of The Real Housewives of Johannesburg and Durban with our partner Showmax," says Ana Langenberg, the senior vice president, format sales & production at NBCUniversal International Formats, in a statement from NBCUniversal.
"The vibrancy of Lagos and its rich culture, fashion and opulence makes for the perfect setting for the show. We also can't wait to see the second season of Durban come to life and deliver fans all over the world even more extravagance and entertainment."
Candice Fangueiro, Showmax head of content, says "We've seen audiences across Africa devour The Real Housewives of Johannesburg and The Real Housewives of Durban".
"The Real Housewives franchise lends itself to localisation and we know our audience is going to love seeing the show reinvented Naija-style. We can’t wait to show the continent - and the world - another side of Lagos, with all the drama, high fashion and luxury you’d expect from The Real Housewives franchise."
