by Thinus Ferreira
eMedia Holdings that runs e.tv, the TV news channel eNCA and the Openview satellite service has lost the broadcasting rights to La Liga and isn't telling viewers why, despite the company's chief operating officer who claimed a year ago that eMedia had secured the La Liga rights for the next 4 years.
Angry and upset Openview viewers who bought an Openview set-top box, told TVwithThinus that they did so because e.tv promised La Liga content.
Viewers now say that Openview and e.tv lied to them and that e.tv and Openview continue to lie and deceive people by not removing online "advertising", falsely claiming that Openview has and is showing Spanish football.
This "advertising" that Openview viewers are talking about, is actually a press release that e.tv and Openview issued last year and placed on the Openview website, that hasn't been removed, and with no update or new statement that eMedia made since to say that it no longer has La Liga rights.
SuperSport and MultiChoice's video streaming service Showmax are broadcasting La Liga matches but La Liga it is no longer available on Openview.
In the press release issued in September 2020, Antonio Lee, eMedia COO, claimed that e.tv and Openview had secured the rights for La Liga for the next 4 years.
However, La Liga is gone after just a year, with no explanation as to why La Liga isn't being shown during what is supposed to be the second season of the 4-year contract. The 2020/2021 La Liga season kicked off in mid-August this year.
Asked why Openview is no longer showing La Liga, eMedia confirmed to TVwithThinus in response to a media query that "we no longer have the broadcasting rights". eMedia didn't explain why.
