by Thinus Ferreira
Cape Union Mart has opened entries for its 8th Adventure Film Challenge (AFC) with upcoming as well as established filmmakers who can enter their work showing off natural landscapes through 5-minute short films.
"We also understand and support young and old souls in the field of adventure filmmaking and want to give them a creative platform to share their experiences with us and the rest of the world," says Odile Hufkie, Cape Union Mart marketing manager.
"This campaign not only highlights some of the best filmmakers in the business but also shines a spotlight on the incredible beauty our country has to offer right from our doorsteps."
Film submissions will be judged by a panel of external judges, all of whom are involved in the outdoor film scene in South Africa, including Jacques Crafford, landscape and travel photographer and 2020's Adventure Film Challenge Professional's winner.
The other judges include Ofentse Mwase, award-winning cinematographer and business owner, as well as Faine Loubser, who worked on the Oscar-winning Netflix original My Octopus Teacher as the official GoPro operator.
This year's Adventure Film Challenge submissions will be judged on factors like storyline, creativity, originality, visual composition, technical execution, editing, sound, music and overall impression.
The BANFF Centre Mountain Film Festival that is screened in South Africa, is one of the largest mountain festivals in the world with the best entry that could be shown here, with professional entrants who will be competing for a cash prize of R10 000 and R5 000 worth of in-store gear.
Aspiring filmmakers will compete to win R5 000 worth of Cape Union Mart gear. Films must be no longer than five minutes (300 seconds), including titles and credits. To be suitable for cinemas, all videos should also be shot at HDTV resolution (1920 x 1080) at 25 or 50 fps.
Applicants can submit their final short film through a YouTube link to afcsubmissions@capeunionmart.co.za before the closing date of Sunday 8 August 2021 at 12:00.
