Friday, April 9, 2021

With close to a million digital views M-Net says Love Island SA has become its top video-on-demand content on MultiChoice's DStv app for DStv Premium subscribers, 9:30pm timeslot's live linear ratings up 21%.


by Thinus Ferreira

M-Net says that the first season of Love Island South Africa has become its top video-on-demand content on MultiChoice's DStv app for DStv Premium viewers, while linear TV ratings on the M-Net (DStv 101) channel during the 21:30 timeslot increased by 21% during March.

Love Island SA, produced by Rapid Blue as a localised South African adaptation of the ITV Studios format, has so far lured "just under 1 million views to date on the DStv app," M-Net said on Friday night.

"After 6 six weeks of riveting reality TV bonanza viewing, the first season of Love Island SA is set to end on an all-time high as the series has become the top video-on-demand content on the DStv App for DStv Premium viewers, ahead of popular TV shows such as Grey’s Anatomy and Boer Soek 'n Vrou," M-Net said.

"Another notable achievement for Love Island SA is that the live viewing during the 21:30 daily broadcasts has improved by 21% since the launch on 28 February."

M-Net says that the Love Island SA production created over 200 job opportunities over its 6-week production period.

The reality show concludes on Sunday night 11 April on M-Net at 20:00 when one of the 4 remaining couples - Mischka and Xavier, Thimna and Libho, Tania and Ross or Millie and Asad - will be announced as the winners of the R1 million prize, with voting that closes on Friday night 9 April at 23:00.