Disney Television Studios is rebranding its 3 studios and dropping the word "studios" as well, with 20th Century Fox becoming 20th Television, Fox 21 TV Studios becoming Touchstone Television with the "Touchstone" name that is being revived; and with ABC Studios and ABC Signature that will merge under the ABC Signature brand.
The rebrand comes 18 months after Disney's billion dollars takeover of 21st Century Fox.
ABC Signature will be led by president Jonnie Davis. Touchstone Television will be led by Ben Salke. 20th Television will be led by Carolyn Cassidy.
Disney is working at getting rid of the word "Fox", in the way that its international FOX Sports channels have been rebranded as ESPN in Africa and South Africa on StarTimes/StarSat and MultiChoice's DStv for instance.
The new 20th Television, Touchstone Television and ABC Signature motion end cards will be used immediately and will be seen on television at the end of episodes of TV shows of new programming from Disney Television Studios going forward.
South African viewers will see these new studio end card logos across various TV channels and their acquired international TV series in due course, ranging from new seasons of shows like Grey's Anatomy and This is Us on M-Net (DStv 101), to new series like Aretha on National Geographic (DStv 181 / StarSat 220) and Hoops and Rached for Netflix.
"Our new studio names and logos mark a new day for ABC Signature, 20th Television and Touchstone Television while honouring their rich histories and the creative power of The Walt Disney Company," says Craig Hugens, Disney Television Studios president, in a statement announcing the changes and rebranding.
"Dana Walden and I could not be more pleased with the first year of our 3 studios together as part of Disney Television Studios and we believe that with our powerhouse talent roster and exceptional studio teams, the best is yet to come."
The new motion end card of 20th Television now looks and sounds like this:
The new motion end card of Touchstone Television now looks and sounds like this:
The new motion end card of ABC Signature now looks and sounds like this:
