MultiChoice's ad sales division DStv Media Sales will now be selling commercial airtime across some of WarnerMedia's TV channels on DStv directly with Mediamark that is no longer selling advertising space for WarnerMedia's Cartoon Network, Boomerang or TNT channels from 1 July.
WarnerMedia runs channels like Cartoon Network, Boomerang, CNN International and TNT on MultiChoice's DStv satellite pay-TV platform with DStv Media Sales that has now taken over from Mediamark to sell Cape Town TV (CTV) and WarnerMedia's Cartoon Network, Boomerang and TNT.
"The performance of our multiplex, and the variety of our audience profiles, will give advertisers valuable media exposure combining reach, diverse content opportunities, and strong brand association, enabling valuable advertising return-on-investment (ROI)," says Guillaume Coffin, vice president and head of commercial and business development at WarnerMedia France, Africa and Israel, in a statement.
Piwe Motshegoa, head of sales for general entertainment at DStv Media Sales says "We are extremely excited to welcome our two favourite kids' channels and the Hollywood blockbuster channel to our platform".
