by Thinus Ferreira
BBC Global News, the BBC’s international commercial news, sport and features arm, has appointed Yewande Adewusi as the new regional director for Africa.
Yewande Adewusi has been the commercial representative for BBC Global News in West Africa since 2016, focusing on rejuvenating the West African marketplace and driving key commercial partnerships in the region.
Based in Lagos, Nigeria, in her new role, Yewande Adewusi will have overall revenue responsibility for growing the commercial opportunities for BBC World News, BBC.com and BBC World Service.
Since the creation of the Africa regional office in 2015, BBC Global News says that it has made significant headway in growing its business through new long-form content and branded content initiatives.
Isla MacLeod, vice president for commercial partnerships in Europe, Africa and Central Asia at BBC Global News, says "Africa offers a wealth of opportunities for BBC Global News, with the team having recently secured clients across a broad range of sectors from the region".
"Strong relationships have been fostered with key individuals within the public and private sector, and having Yewande at the helm puts us in a great position to expand our commercial footprint across the continent."
Yewande Adewusi says "The BBC is unrivalled in its international news coverage of Africa. Known for the highest editorial standards, trust and impartiality, it’s an exciting time to connect African brands with our global audiences".
"I’m looking forward to furthering our commercial success within the region."
