Zee Africa has added channel carriage of its Zee Magic channel that broadcast general entertainment content in French to China's StarTimes and StarSat satellite pay-TV service, widening its reach of Bollywood content under African audiences.
Zee Magic (StarSat 41 / StarSat 618) is now available to French-speaking audiences in African countries including Senegal, Gabon, Mali, Benin, Ivory Coast, Guinea, Burundi, Congo, Democratic Republic of the Congo (DRC), Cameroon and Sierra Leone.
"It is an exciting time for Zee Africa; it offers a fantastic platform to reach previously untapped parts of the francophone audience in Africa. We look forward to growing our French-speaking viewership with exceptional entertainment from Zee Magic, enjoyed by audiences across Africa," says Harish Goyal, CEO of Zee Africa and Asia Pacific.
Shows on Zee Magic include series like Gangaa, Mehek and Les Changement Du Destin (Twist of Fate). Zee Magic which is also available on Canal+ was launched October 2015 as Africa's first fully French-dubbed channel.
