Viacom's Nickelodeon (DStv 305) is creating a new Nickelodeon Kids' Choice Awards Abu Dhabi that will be taking place in September as a new version of the kids awards show for the Middle East region.
The first Nickelodeon Kids' Choice Awards Abu Dhabi will take place on 20 September at the Abu Dhabi National Exhibition Centre and include a line-up of regional and international performers.
"The first-ever version of the globally renowned kids event to be staged in the Middle East will feature musical and entertainment performances, as well as bucketloads of Nickelodeon’s trademark green slime, while, at the same time, giving young fans the power to vote for their favourite artists and talent across a wide range of categories," Viacom says in a statement.
The Kids' Choice Awards Abu Dhabi is expected to be broadcast on the Nickelodeon Africa channel feed overseen by Viacom International Media Networks Africa (VIMN Africa). The Kids' Choice Awards Abu Dhabi 2019 is part of part of Viacom's ongoing expansion in the Middle East region.
"Producing the Kids' Choice Awards in Abu Dhabi will create a new entertainment experience for kids in the Middle East and raise the international visibility of Abu Dhabi even further," says Raffaele Annecchino, president of Southern and Western Europe, Middle East and Africa for VIMN, in a statement.
"This partnership with the department of culture and tourism of Abu Dhabi is an important milestone for us, which further strengthens our leadership position within the media sector in the Middle East."
"Viacom has invested significantly in this key region, expanding our brand portfolio in recent years. We will now bring the first of our globally recognized tentpole events to the Middle East and North Africa region, and we want to continue growing this important area of business."
Saif Saeed Ghobash, under-secretary of Abu Dhabi's department of culture and tourism, says "An event of this stature fits perfectly with our mandate to provide the very best entertainment and activations for all sectors of society, and we are looking forward to seeing overseas visitor numbers increasing as a consequence of securing this significant event for Abu Dhabi for the next 5 years".
