Viacom Africa is working with Emerge Gaming to launch Nickelodeon's NickX esports gaming platform in South Africa and across the continent soon.

Viacom Africa will be rolling out NickX in South Africa and across sub-Saharan Africa soon as its new esports gaming platform tied to its Nickelodeon (DStv 305) channel.

NickX is a new children-focused, interactive esports platform that will contain and showcase content from Viacom's Nickelodeon, based on Emerge Gaming's ArcadeX technology.

NickX will be freely accessible through the Nickelodeon web app, Android app and iOS app and available on all devices.

Bert Mondello, Emerge Gaming chairperson, on Wednesday in a statement said that "We are delighted to partner with Viacom Africa in the delivery of this new kid-focused esports platform".

"Viacom Africa represents the absolute best in terms of a portfolio of leading global brands with global reach and represents the first leading brand targeted to partner with Emerge Gaming."

"Emerge Gaming will deliver NickX for Viacom Africa’s Nickelodeon, the leading entertainment brand for kids. Working with Nickelodeon will give Emerge Gaming access to unrivalled content for kids. The strategy is to provide kids with educational content through the NickX gaming platform whilst creating an engaging gaming environment."

Monetisation of NickX will be through brand take-up, premium subscriptions, in-app subscriptions and advertising across the platform.

In an Australian Stock Exchange disclosure announcement, Emerge Gaming on Wednesday said it's developing NickX with Viacom International Media Networks Africa (VIMN Africa)" and that "the roll out of the esports product, which will be called NickX, will be operated and maintained by Emerge Gaming".