Thursday, March 7, 2019
Comedy Central's Comedians Solve World Problems goes global including a localised South African version.
Viacom's Comedy Central (DStv 122) is expanding and localising its digital Comedians Solve World Problems series globally, that will include a uniquely South African version of the series.
South Africa is one of 10 countries chosen for a localised version where the short-form series - that was originally a British series made by Comedy Central International for viewers in the United Kingdom - will be adapted for local viewers.
Besides South Africa, local versions of Comedians Solve World Problems are in the works for the United States, the Middle East and North Africa (MENA) region, Asia, GSA (Germany, Switzerland, Austria), France, Spain, Benelux (The Netherlands, Belgium, Luxemburg), Mexico and Brazil.
In every episode, two local comedians appear who sit across a table from each other and talk about pressing topics, moral issues and current affairs, for instance, racism or overpopulation.
Each localised version will have up to 20 comedians appear in their own series. Viacom International Media Networks Africa (VIMN Africa) haven't yet announced which South African comedians would feature in Comedians Solve World Problems.
The localised Comedians Solve World Problems will run on digital platforms including Facebook, Instagram, YouTube, and Snapchat.
In the United States 5 episodes have already been produced, in Asia 10 episodes have been made and other countries and territories like South Africa will have 8 episodes.
A few of the episodes will address the same global problem or topic tackles in all of the localised versions, while the rest of the episodes in various regions will focus on local issues and news of interest to those territories.
The global localisation of Comedians Solve World Problems comes after Viacom Digital Studios International created production hubs in Buenos Aires, New York and London and these decided and managed to increase their digital content output.