Zee World's 4th anniversary is an important milestone according to ZEE Entertainment Enterprise Ltd. (ZEEL) with Zee World that has seen tremendous growth for its African viewership.
Zee World achieved its highest rating ever in South Africa and Africa in September 2018 which grew more than 200% since the channel's launch in February 2015 as African viewers tune in to the dedicated Bollywood content broadcast across the continent.
The journey of Zee World from 2015 to 2019 has shown a steep upward growth in ratings and revenues alike, says ZEEL.
Zee World launched with 4 fresh hours, Mondays to Fridays in 2015 and then added an additional 5th hour in 2016, along with showing 5 series 7 days a week since 2018.
The latest innovation for Zee World is its first locally produced content that will be broadcast from April 2019 on the channel.
Zee World now available in high definition (HD) to MultiChoice's DStv subscribers in Southern Africa.
The Broadcast Research Council of South Africa's (BRCSA) recent results of its brands and services survey (January to June 2018) listed Zee World amongst the "channels that are rapidly gaining traction in South Africa".
According to ZEEL, Zee World continues to remain among the top 3 channels in South Africa and the number one most watched channel in key markets in West & East Africa including Nigeria and other Southern African Development Community countries in Africa.
"Zee World is undoubtedly a success story; our continuous growth shows that we have captured a very important and loyal viewership," says Harish Goyal, CEO Africa & Asia Pacific.
"We will build on this by consistently providing innovative and engaging programming to our viewers."
