Similar to America, M-Net (DStv 101) is doing a "Bleed for the Throne" for the final season of the HBO fantasy drama series, Game of Thrones, with viewers who are asked to donate blood in Johannesburg and Cape Town during March.
The 8th and final season of Game of Thrones will start on 15 April on M-Net and Showmax as an Express from the US title, with M-Net inviting people to donate blood, similar to the United States where HBO teamed up with the American Red Cross.
In South Africa, Game of Thrones fans will be able to donate blood in Cape Town on Saturday, 16 March from 09:00 to 14:45 at the permanent donor centre at the N1 City mall, and on 23 March at The Zone @ Rosebank mall.
HBO says in a statement it wants fans of Game of Thrones to donate blood in a gesture "worthy of one of the biggest shows in television, and one designed to harness the cultural power of Westeros to help end blood shortages in the real world".
"Bleed for the Throne" will run for 6 days in America between 7 and 12 March.
"We are incredibly excited to mobilise the global army of Game of Thrones fans to make a positive impact on the world," says Zach Enterlin, the executive vice president for programme marketing at HBO," in a statement.
"We're creating a unique platform to engage our tremendously passionate fanbase, and ultimate showcase the bravery and valour of those fans who will go so far as to bleed for the throne."
Besides South Africa, the Game of Thrones blood donation campaign will also run in Kenya, Ghana and Botswana in Africa.
