e.tv is dropping its midday eNews bulletin at 13:00 on weekdays and will be replacing it from Monday 4 March with a new simulcast bulletin from its Open News channel op Openview that will be added for that channel and also be shown on e.tv.
At the same time Open News will start its daily local news coverage from an hour earlier, now starting at 16:00 instead of 17:00 when it launched a few months ago.
"Open News has been viewer-driven from the onset. We have always told our audience that their views make our news. They asked us to start broadcasting earlier, and we are happy to oblige," says Nisa Allie, managing director of Open News.
"We're also taking this opportunity to tweak our line-up and introduce new features, to ensure that we are on the pulse of what our viewers really want, in terms of news and current affairs."
Open News is starting a localised 13:00 TV news bulletin on Openview on channel 120 from Monday. This localised bulletin will replace eNews on e.tv in the 13:00 timeslot and will provide a marketing opportunity for the eMedia Investments channel to have its content offering sampled by a wider audience.
"We're looking forward to welcoming Open News to e.tv's daytime schedule," says Marlon Davids, managing director of e.tv channels.
"Open News's fast-paced, interactive take on what is happening locally and around the world is exactly what our viewers are looking for when it comes to lunchtime news."
Open News will now broadcast live local news for four and a half hours each day. During the rest of the day, the station has partnered with international television news channels, TRT World, CGTN and France 24 to bring viewers news and analysis from around the world.
