Paul DeBenedittis, most recently senior vice-president of programming strategy for Disney Channels Worldwide, is tasked with leading strategies, partnerships, acquisitions and media planning for Nickelodeon, Nick Jr., Nicktoons and TeenNick across linear, digital, apps, VOD, DTO and wireless platforms.
Paul DeBenedittis, replacing Elizabeth Murray in the role, will also work with Nick channels worldwide from Nickelodeon's Burbank studio in California and will report to Brian Robbins, Nickelodeon president.
"Paul has extensive expertise in programming and leading content strategies that reach and resonate with youth audiences," says Brian Robbins in a statement.
"He's one of the most dynamic executives in the kids and family space, and we're happy to have him on board as we forge a new Nickelodeon for today's audience."
