Tuesday, November 20, 2018

BBC STUDIOS AFRICA SUMMER UPFRONT 2018: The BBC Lifestyle channel on DStv gets a gold-tone makeover; adds reality dating series, Farmer Wants a Wife Australia.

The BBC Lifestyle (DStv 174) channel from BBC Studios Africa has undergone an on-screen makeover from today, 20 November, introducing a new gold tone logo and meshed, pastel-coloured food and lifestyle objects for its on-air ident look.

BBC Lifestyle that remains the number one international lifestyle channel on MultiChoice's DStv satellite pay-TV platform, is getting spruced up with a preview of the new on-air look that was unveiled to the press and TV critics, advertisers and TV executives as well as producers who attended the BBC Studios Africa's Summer Upfront 2018 event held last month at Summer Place in Hyde Park, Johannesburg.

BBC Studios Africa says the new BBC Lifestyle look is "chic and contemporary" and features a fresh set of palates, designs and objects based around BBC Lifestyle's aspirational and entertaining lifestyle content.




With the BBC Lifestyle on-air makeover the channel will roll out a new season of Give it a Year with presenter Karren Brady.

BBC Lifestyle is also adding the Australian version of The Farmer Wants a Wife Australia.

The 9th season that was broadcast in 2016 in Australia will start on Sunday 2 December at 20:00, and is similar to the Afrikaans version, Boer Soek 'n Vrou on kykNET (DStv 144).

At the BBC Africa Summer Upfront advertisers and the media "ooh"-ed and "aah"-ed when the BBC played a sizzle reel of the season, an early indication that DStv subscribers will likely find the show as compelling and watch-worthy.


Farmer Wants a Wife Australia has led to 8 marriages so far and sheds light on how it can be for farmers living in the "Aussie outback" as rural guys are looking for love.

"In this ever competitive world of TV, our BBC channels continue to deliver strong audience growth as our programming line up showcases the very best creativity the United Kingdom has to offer, alongside hugely successful local formats and international stars," says Joel Churcher, the vice president and general manager for BBC Studios Africa.




ALSO READ: BBC STUDIOS AFRICA SUMMER UPFRONT 2018: In photos.