Bloomberg on Monday first reported that Netflix is now working on "choose-your-own-adventure" style TV content for adults that will let viewers influence the direction of the story and the ending.
According to Bloomberg one of the new episodes in the upcoming season of the Emmy-winning science fiction anthology series Black Mirror will allow viewers with an internet connection to choose their own story line when the 5th season is released in December.
Netflix sees interactive television where viewers get a say in how the story unfolds as part of the next big thing in television entertainment and as another way of luring subscribers who might end up watching an episode of a show not once, but multiple times to experience the different scenes and endings.
According to Bloomberg the new "choose-your-own-adventure" content is difficult and complex to produce - not because of the mapping and making it but because of the deal-making. While traditional films and TV series have a fixed script, this new kinds of shows have longer scripts and needs more production time to film all of the various, slightly different scenarios.
This leads to not just more production time but also higher production costs since writers, producers and talent have to be paid more.
