eNCA has signed a content contract with Bloomberg Media Distribution to funnel some of its business and finance news to eNCA's News Hour slot between 22:00 and 23:00 on weeknights.
The content will be used from mid-October. Bloomberg Media will provide insight into global market trends and business analysis through a series of special feature segments and personality profiles broadcast on eNCA.
"As the leading global business and finance media company, we are excited to partner with eNCA to bring our premium journalism and relevant content to business leaders and decision makers in the region," says Josh Bassett, director of Europe, Middle East and Africa (EMEA) dstribution and partnerships at Bloomberg Media Distribution, in a statement.
"Our partnership with eNCA is an important part of our strategy to extend Bloomberg’s reach in the Africa business community."
Mapi Mhlangu, eNCA's editor-in-chief in the statement says eNCA is "delighted with this new partnership as it gives more heft to our business and markets coverage at a time when the economy is top of mind for all South Africans".
"As the recession starts to bite we simply cannot ignore the fact that our economy is intricately tied to the rest of world. Whether it’s the strength or weakness of our rand against the dollar which impacts on the fuel and the cost of imports, or perceptions about our emerging market status, we must be in the know to stay ahead of the money game."
