China's StarTimes pay-TV operator in Africa has acquired exclusive broadcasting rights for the UEFA Europa League in sub-Saharan Africa until 2021, excluding South Africa and StarSat, Lesotho and Swaziland.
Coverage of the UEFA Europa League will start on 20 September on StarTimes Sport in Africa. StarTimes will broadcast UEFA Europa League in all sub-Saharan Africa except South Africa, Lesotho and Swaziland.
StarTimes has acquired exclusive English- and Portuguese-language rights to the UUEFA Europa League for the next three seasons, grabbing advantage from Econet's Kwesé TV that has been experiencing financial strain the past few months.
StarTimes has replaced Kwesé Sports as the English-language rights holder of the French Ligue 1 across sub-Saharan Africa for the next three seasons to 2020/2021, and now besides the UEFA Europe League and French Ligue 1 also holds the rights to the German Bundesliga, the Ghanaian Premier League and the Uganda Premier League.
It also held exclusive rights to this year's International Champions Cup - again replacing Kwesé as broadcaster of the league - and becoming the African continent's strongest competitor against MultiChoice's SuperSport.
"We are very happy to bring UEFA Europa League to our subscribers. This summer FIFA World Cup was a success and fans really appreciated that we brought them the International Champions Cup. We then thought that they would be delighted to watch another European club competition on StarTimes," says StarTimes in a statement.
"We are working hard to bring the best sport content to our subscribers.This season will be intense for football fans with Bundesliga, French Ligue 1, FIFA Club World Cup, French & Italian Cups and now UEFA Europa League."