The new 6th season of MTV Africa's sex edutainment show Shuga, entitled MTV Shuga Naija has quietly started on 7 March on MTV Base (DStv 322) at 21:30.
Besides a Nigerian media launch, and with no media statements or quotables from either Viacom Africa or the producers to the press, there's been little fanfare about the new season filmed and taking place in Lagos, Nigeria, along with the Northern Kano and Kaduna regions.
In the new season, 4 characters return, including Tobi (Timini Egbuson), Leila (Jemima Osunde), Princess (Sharon Ezeamaka) and Weki (Olumide Oworu), alongside new characters played by Nigerians, including Rahama Sadau and Sharon Jatto.
The decidedly low-key debut of Shuga Naija is odd given the attention that Viacom International Media Networks Africa (VIMN Africa) gave the show ahead of, and during, previous seasons of the show.
Unlike in the past there's literally nothing from the production company touting its season of this show, nothing and no quotes to the press from the stakeholder organisations funding it like the MTV Staying Alive Foundation or the Bill & Melinda Gates Foundation, or even Viacom Africa executives, like Alex Okosi, who previously chimed in with comments for other seasons.
There's been no episodic teasers or really any kind of overview summary about the themes and what this season will explore or try to do in terms of this youth drama.
The 6th season of MTV Shuga Naija was produced by Chris Ihidero who was responsible for the 4th season, together with Emma Uduma and the Nigerian directors, Tolulope Ajayi, Ishaya Bako and Tope Oshin.
