At the end of October, ZEE Entertainment Enterprise Ltd. (ZEEL) changed the logo of Zee TV and also rolled out a new slogan of "Extraordinary Together".
The Zee logo change also affects South Africa and Africa where several TV channels from ZEE is carried on multiple pay-TV platforms across the continent, managed by Harish Goyal, CEO of Zee TV Africa.
The logo and slogan change has been timed for the 25 anniversary of ZEEL.
ZEE's new design has been done by designer Martin Lambie-Nairn, creative director at ML-N.
ZEE says the new slogan "Extraordinary Together", represents the company's mission of celebrating the world and unifying it with entertainment.
The circular form of the new brand logo symbolises continuity and inclusiveness with the colour called "ZEE Amethyst", representing creativity and transformation.
In terms of the design the colourful explosion of creative energy makes ZEE the "fountainhead" that unleases "extraordinary potential".
"Zee's aim is to continue to provide extraordinary entertainment content across genres, languages and geograhies; delighting consumers across screens, platforms and devices," says Harish Goyal.
