Discovery Networks veteran James Gibbons appointed as executive vice president heading up business development in Africa, Middle East and parts or Europe.

James Gibbons at Discovery Networks has been promoted to executive vice president, head of product and business development for the Central and Eastern Europe, Middle East and Africa (CEEMEA) region.

The veteran Discovery Networks executive who was the executive vice president and country manager for emerging business, will report to Kasia Kieli, president and managing director of Discovery Networks CEEMEA.

In his new role James Gibbons will now look at the creation of new partnerships and consumer offerings from Discovery.

"CEEMEA is a complex and diverse region, with tremendous potential in both the linear and digital space, and I'm looking forward to tapping into every opportunity, bringing Discovery and Eurosport content to more people, across more screens than ever before," says James Gibbons.

Kasia Kieli says "James has pioneered the way in establishing transformative partnerships and creating new products in territories like Turkey, Africa and the Middle East, and I now look forward to seeing his entrepreneurial spirit and risk-taking mentality in action across the wider CEEMEA region."