M-Net has announced that the V Entertainment presenter and SA's Got Talent judge on e.tv Lalla Hirayama is the new brand ambassador of the set of M-Net Movies channels on DStv.
Lalla Hirayama will from now on attend Hollywood movie junkets as her schedule allows and attend red carpet movie premieres internationally to interview film stars for a new film magazine show entitled Lalla Land.
Lalla Land will cover films similar to what presenter Nicole Fox did in The M-Net Movie Show for M-Net.
Lalla Land - a play on the moniker sometimes used for Los Angeles' Hollywood - will try to give DStv subscribers a behind-the-scenes glimpse into the world of films as its screened on the various M-Net Movies channels.
Lalla Land will be broadcast on Sundays at 20:30 on M-Net Movies Premiere (DStv 103) channel just before each week's blockbuster film, and as "mini-sodes" across M-Net's nine movie channels. It will also be available online.
Lalla Hirayama already interviewed Henry Cavill and Ben Affleck of the Batman v. Superman film in London and the cast of the local South African film Happiness is a Four Letter Word at the film's South African premiere.
"This is an opportunity of a lifetime. I'm just so grateful I have been afforded to live out my dream and call this my job," says Lalla Hirayama. "I'm excited to bring Africa closer to their favourite Hollywood stars as well as as box office hits".
"We know that our viewers are a little obsessed with movies," says Justin Jacobie, M-Net Movies' head of marketing.
"With her dynamo personality and charming demeanour, Lalla is the ideal person to represent M-Net Movies and all our movie fans at these events and bring us closer to the stars and celebrities that we are all dying to meet".
