ShowMax has partnered with Samsung, with all Samsung Smart TV's bought in 2016 that will come with a free 3-month subscription to the new subscription video-on-demand (SVoD) service from Naspers.
Samsung Smart TV users will be able to connect to ShowMax through its app and the service, normally costing R99 per month, will be free for three months.
Buyers of a Samsung Smart TV before 30 April 2016 will be able to redeem a unique voucher code for the 3-month free subscription of R297 and will need to complete a once-off sign-up process at showmax.com.
Once signed up, ShowMax can be accessed through the Samsung Smart TV app, through an internet browser, or on smartphones and tablets using the ShowMax apps for Android and iOS.
The growing ShowMax video catalogue has more than 20 000 TV show episodes and movies including Hollywood favourites, the best of British and popular local programming from MultiChoice and M-Net's Mzansi Magic (DStv 161) and kykNET (DStv 144) TV channels.
According to Samsung South Africa the new partnership between Samsung and ShowMax is expected to accelerate the adoption of video-on-demand in South Africa.
"Subscription video-on-demand services and Smart TVs are changing the way people experience video entertainment," says John Kotsaftis, ShowMax South Africa general manager.
"Our viewing statistics show that Smart TVs are one of the most popular ways people choose to watch ShowMax as the convenience and ease of use are compelling. It's one of the reasons why we're excited to be working with Samsung - we think that this partnership has the potential to drive a change in viewing habits in South Africa," says John Kotsaftis.
"The ShowMax app has become one of the most popular among our Smart TV viewers," says Matthew Thackrah, Samsung Electronics SA deputy managing director and head of consumer electronics.
