The Indian Glow TV channel (DStv 167 / OVHD 108) is shaking up its channel line-up and giving viewers the opportunity of choosing different audio language tracks from Monday.
On Monday, 3 August, the channel from Kagiso Media carried on MultiChoice's DStv and Platco Digital's OpenView HD satellite platforms in South Africa will run soaps back-to-back between 17:30 until 22:00 at night on weekdays.
Viewers will also be able to flick between listening to their soaps in either English or the original Hindi on both DStv and OpenView HD. Glow TV says the line-up changes and language toggle are viewer-driven changes.
Glow TV is also starting children's programming on weekday afternoons and introducing what it calls premium lifestyle content on Saturday mornings and "family viewing" on weekend evenings.
The soap Sadda Haq at 17:30 will now be followed by an hour of Bade Ache Lagte Hai and the new soap Young Love will start at 19:30 until 20:30. Parichay follows at 20:30 and Office at 21:30.
"In the feedback that we've received, across all demographics, our soaps are some of the most loved shows. It made sense for us to dedicate a chunk of the weekday evenings to this genre of entertainment," says Naz Khan, Glow TV channel head.
Glow TV is starting children's programming from Monday on weekdays at 16:00, with programming like Mighty Raju, Little Bheem and Cops and Robbers.
On Saturday mornings Glow TV will have food programmes Mummy Ka Magic at 08:00 and Health Mange More at 09:00. This is followed by the wedding makeover show Band Baaja Bride in which brides are given five star treatment in the build-up to their big day.
On Saturday evenings Glow TV will show How to be Indie at 19:00 with Citizen Khan at 19:30 and a movie at 20:00.
Sunday evenings will now be dedicated to reality programming, with the dance show India's Dancing Superstar at 19:00, followed by the magazine style talk show Up Close and Personal at 20:30 and MTV Roadies at 21:30.
Glow TV, a collaboration between Kagiso Media and Nolava Television, launched in October 2013 on OpenView HD and was added a year later in October 2014 to MultiChoice's platform as well following a distribution agreement.
