He's basically become the Travel Channel's (DStv 179) adventurer-in-residence, and today the intrepid Rob Bell is standing in Antarctica, together with five friends, to start running 7 marathons across 7 continents in 7 consecutive days.
The feat of daunting physical endurance - the programme doesn't have a definite title yet - will be broadcast on the Travel Channel in April as camera crews follow Rob Bell starting his running today in Antarctica, going to South America, North America, London, Cairo, Singapore and finally Australia.
For the past year, the team have been planning and training for this marathon, according to the Travel Channel and while they've done endurance events before, none of them have ever done anything like this before.
The running itself will be a challenge, but with sleep confined to only the few hours they can grab on planes between locations, it adds a whole new element to the event.
Besides Rob Bell, the team running the globe includes Dan Honour, Steve Vials, Peter Bocquet, Gareth Williams and Ben Goodburn.
"Very few people in the world have ever completed the challenge of running 7 marathons on 7 continents continents in 7 days and that's part of its appeal - to push the limits and see just what we're capable of," Rob Bell told the Travel Channel. "Along the way, the motivation will be the two fantastic charities we're raising money for".
While the group will battle extremely cold temperatures and howling winds in Antarctica, they will face the complete opposite in Singapore where humidity climbs to 95% in sweltering heat.
Then there's fatigue - not just from all the running but also from the flying (they're flying economy all the way from continent to continent) - as well as the fears of dehydration and the very real possibility of injuries which could cause one or more of the group to not complete the 777 marathon.
"The team is made up of 6 runners but more importantly, we're 6 friends," says Rob Bell. "The last 12 months have been so much fun coming together and working on a group project that we're all so passionate about".
