SABC1 will become the South African public broadcaster's soccer TV channel from 12 June until 13 July when it becomes the main carrier of 2014 FIFA World Cup soccer matches, and with regular programming on SABC1 shifting to SABC2 and SABC3 broadcasting 8 soccer matches.
The SABC plans to broadcast all 64 soccer matches of the 2014 FIFA World Cup live across SABC1, SABC2 and SABC3, as well as additional programming around the soccer tournament, which includes highlights packages and lifestyle programming linked to Brazil and the soccer.
The SABC says coverage of the 2014 World Cup "will evidently impact our normal programming, however in an effort to make these alterations as smooth as possible, a 'transversal' strategy to support SABC1 as the home of soccer has been put in place".
It means that SABC1's usual programming line-up and regular shows will be moved to SABC2 and SABC3. "We are ready and fully equipped to deliver a world-class production for this international event," says Hlaudi Motsoeneng, the SABC's famously matricless, acting chief operating officer (COO).
"With the footprint that the SABC has, we are confident that we will reach millions of South Africas who enjoy the game of soccer, as well as TV households on the continent which receive SABC channels".
"We will transport the South African public to the hist country of Brazil, as they take front row seats in the comfort of their homes," says Bessie Tugwana, the acting group executive for SABC Sports.
