OpenView HD (OVHD) adds the new music channel, Beatlab.tv with new programming from 18:00 for 4 hours per day.

Platco Digital's OpenView HD (OVHD) free-to-air satellite TV platform is adding a new music channel, Beatlab.tv on channel 500.

Beatlab.tv went live at 18:00 on Friday evening and will broadcast from 18:00 until 22:00 every night with a four hour block of programming which gets repeated from 22:00.

Beatlab.tv is dedicated to South African urban youth culture genres,as wellas music video mixes from across the world. Viewers are able to tune in for music from artists such as Dr Malinga and DJ Tira.

"Music is probably the biggest form of entertainment one can offer South Africa,s so instead of having a few isolated shows, we have decided that our viewers deserve a full channel that caters to those who cannot live without a beat," says Monde Twala, the group head of e.tv's channels division.

Music lifestyle shows on Beatlab.tv include The One to One Show on Sundays at 20:00 and Behind the Gospel on Sundays at 20:30.

The One to One Show which started in 2008 in the United Kingdom is a music talk show centred around gospel and inspirational artists showcasing their talents and sharing stories and experiences.

Behind the Gospel is a new and inspirational gospel music show that tells the story of gospel hits, while gospel artists talk about their musical evolution and journey of faith.